Some businesses don’t offer their employees individual sales-based targets. Instead, they create sales goals based on a team’s performance. When the team reaches the goal, they all get rewarded. But if the team fails, no-one gets any compensation.

There are some advantages and disadvantages to this strategy. What are these and can you benefit from that strategy? Or should you stick to creating sales goals based on the individual’s performance?

Teams can work better together

When you set team goals, you are building a working culture which is more integrated. This allows your team to work off each other’s strengths and weaknesses more naturally. It also improves your team’s level of engagement and general morale. Businesses that employ this strategy notice that it can improve productivity.

Team goals also allow for larger rewards that salespeople can work towards. This can result in a bigger sense of accomplishment when goals have been achieved. Plus, team members will find that achieving those goals means more to them.

Added to this, goals for a team creates more flexibility as there are more paths to success. Staff aren’t micromanaged and so can choose who completes what parts of the sales process, based on their expertise, strengths and other aspects. The more paths there are to succeed, the higher the chance the team will do well, which gives an overall morale boost.

Team goals have the potential to reduce sales success

There are some aspects of a team-based sales goal that aren’t positive.

There is the possibility that at times some team members may not pull their weight and others could feel that their hard work is benefiting those who are less conscientious. This can cause friction within the team and conflict might arise. And if one person isn’t contributing to the team, it poses the possibility of reduced success.

Compensation management can be a challenge, especially when you have new members of staff starting, or staff leaving the organisation. Or, you could have issues if a team member has been ill or on holiday during the target period. If they contributed to just part of the month do they get the full reward or part of the reward? It can be hard to know how much of their participation has contributed to the success of the team. After all, not all contributions are accurate.

Also, setting individual goals, rather than team goals, gives the team members no excuses and greater accountability for their own performance. Due to the fact that it creates a competitive environment that can push staff productivity which can reach higher sales goals.

So while some businesses create sales goals based on team performance, it is not a strategy that ensures success for all businesses. In fact, most businesses will probably find that individually set sales goals would be better, with some form of additional minor team goals.

If you offer your employees plenty of sales incentives and introduce commission calculation software to ensure they receive the correct amount of commission for their sales, but still find you are not meeting sales targets, it may be because you are not utilising manager override commission. Let’s take a look at what exactly manager override commission is, in more detail.

What is manager override commission?

As the name suggests, override commission is the percentage of commission a manager receives when employees, in their team or beneath them, make a sale. For example, if a team has three members and each make 10% commission, a manager may make 1% of override commission from their sales.

How can manager override commission improve sales?

You may be wondering how improving just one employee’s commission can improve the sales of an entire team.

Below are some of the ways that manager override commission can improve sales:

• Hands-on motivation – If a manager knows they are going to receive their own commission from their team’s sales, they will be more likely to take a more hands-on approach in motivating their team and ensuring that the team is working as productively as possible.
• Build stronger relationships – For many salespeople, the knowledge that making sales will not only benefit themselves but so too their manager, they are more likely to feel motivated to work harder and to please their manager. Team members seek managerial approval for a number of reasons; they have a close friendship or they hope to be promoted within the team.
• Greater teamwork – If sales commission is split fairly between team members and their manager, this can be done accurately with commission calculation software. It will create a stronger sense of teamwork within a sales team and with their manager, as they are all working towards the same goals.

If you think your company could benefit from commission calculation software, contact Commissionly.io today!

On the ground level, your sales teams are the ones who keep the organisation running by driving sales to generate income. While some managers may argue against sales commissions and incentives, they are actually important in motivating your team to ensure they are doing their best to earn you revenue.

An organisation that has high revenues from sales is able to meet its goals of expansion since its products achieve their intended purposes. In order to achieve high sales, your sales team have to work extra hard since competition in the current digital age is not easy to overcome.

Below are some reasons why compensating your sales team is important in driving your sales.

1. Motivation drives commitment

A sales job is no easy task. If you understand this as a manager, you will appreciate the struggle your sales team goes through to bring in customers. Sales representatives approach a lot of potential customers daily. Out of these interactions, less than half end up making a purchase. In this highly frustrating job, any kind of motivation goes a long way in boosting sales representatives’ morale.

Since different types of people have different things that motivate them, using a sales compensation software will enable you to identify the best incentives to offer your sales team to achieve the best possible results.

2. They help to identify areas with problems

When sales representatives are allocated commissions, based on their sales, they will be more motivated to do their best. When lower revenue is experienced, it becomes the responsibility of managers to look for other factors influencing the decrease, as they can be sure that their sales team have done their best. Such influencers could be due to a lack of proper training, or the need for product improvement and possibly even a need for better deals.

3. Commissions foster friendly competition

In a firm with a sales team, commissions will give the team members competitive incentives and this will foster friendly competition. The friendly competition aids in collaboration as all team members have the mutual objective of making more sales. While at the same time they will be trying to raise their personal sales goals, to lead the pack. The organisation will profit from higher sales due to collaboration and competition.

4. Incentives bear both short and long-term positive outcomes

While incentives motivate the sales team to score more sales in the short run, they also have the long-term effects of creating long-term relationships with clients, helping with contract renewals and also assisting the company to break into new markets. The sales commission software helps achieve the above outcome which helps the organisation to be more profitable in the long-run.

With the above benefits of sales team motivation through commissions, you will be able to create a more energetic team that is guaranteed to give positive results. For the best sales compensation software to assist you in giving your sales team and customer incentives, feel free to browse our website for the best deals and tips.

As a sales manager, training your team will significantly improve your chances of reaching your sales performance goals. A well-trained team will deliver more sales. But how do you achieve this? Let’s look at four ways to train your team.

1. Use real-life scenarios

Your salesforce will face different situations during sales. They may meet awkward people who are tough to handle and you can help them be familiar with these problematic situations. Practical activities, such as using real-life demonstrations or simulating conditions (https://blog.commlabindia.com/elearning-design/simulation-for-sales-training-advantages), help improve the problem-solving ability of your salesforce. By testing them in these real-world situations, you get the necessary feedback to help your team improve their sales skills and feel more confident.

2. Create a continuous improvement culture

You should never forget that training your staff is a continual process. To meet your sales performance goals, you must use a system where you continuously review the performance of your salesforce on the ground. This action will expose any knowledge gap. Trends always emerge in the market, and you don’t want to be left behind. To help your team learn to adapt, you must also regularly refine your sales training methods. 

3. Identify individual needs

You should evaluate your staff’s training needs to identify problem areas. To do this, you can conduct individual performance reviews, personal interviews, or surveys. The information you get will help you know their weak points. This practice will make your training specific. You will prioritise on the relevant areas that add value to the overall performance of an individual. A personalised approach ensures you help an employee overcome a particular weakness during sales.

4. Use incentives

Your salesforce needs to be motivated to apply the training. You could set up a system that recognises those who succeed in applying the knowledge. It could be a commission-based system that appreciates their efforts. This action will push them to learn the concepts faster and earn their reward (https://www.commissionly.io/our-top-3-tips-to-break-your-sales-team-out-of-a-slump/).

Training will give your salesforce the mental edge they need to push your sales performance goals to a whole new level. So keep at it!

Working together, or against?

Many sales directors will focus on the success of each individual. They award commission based on who followed the sales process from start to finish, and who closed the deal at the end. 

Each member of staff will work against their friends and colleagues. They fight to sign those high-value contracts and maximise sales figures. It’s every man for himself.

Could working together be a better option? 

Your salespeople are individuals, each with their own way of working. Surely a better approach will identify strengths, weaknesses and personality types. Can you connect the right salesperson with each specific type of customer?

Customers know when they’re being ‘sold to’

Today’s consumers are more aware than ever. They quickly identify how they’re being treated when they’re spending their money.

Many people feel uncomfortable when they’re dealing with one salesperson from start to finish. There’s a belief that this level of consistency makes a customer feel valued. In fact, it makes some customers wonder if they’re just a number. Your customers will look for signs you’re listening to them or whether you’re just after a sale.

Instead, pass your customers around a small team at different stages of the sales journey. They’ll hear the same message from many people, which reinforces the message and can boost customer confidence.

How does this work with sales commission?

If you’re going to take this approach, things need to change. You’ll need to break free from a commission structure that rewards staff only when they close a deal. Each member of the team should receive a share of the sales commission, as a reward for working together.

With Commissionly, it’s possible to create as many sales teams as you like. Now, you can manage your payments easier than ever.

Setting realistic and relatable sales goals can be difficult. Especially since they are key to keeping sales staff motivated. But successful sales goals also keep your business strong, keep investors happy, and make team leaders proud of their team. 

At Commissionly, we know how to create realistic targets and have put together a list of the most common mistakes to avoid.

1. Not understanding what is realistic for your team

If a small proportion of your team misses their goal on a regular basis, then the problem is likely to lie with their techniques. However, if the majority of team members are failing, then it’s likely the problem is with the targets themselves. Start by defining what is realistic for your company and then create sales goals in line with this. Remember, targets should be manageable and achievable.

2. Ignoring market potential

Every market and industry is different so setting the best goals for your business relies on following current market trends. Are you entering a previously untapped market or promoting a new product that fills a gap? Then aggressive sales goals may help you to establish your brand before competitors catch up. 

3. Failing to train team members in sales

You wouldn’t expect someone who hasn’t learned how to drive to be a chauffeur. Thus, you can’t expect new sales staff to exceed their targets immediately. There is an art to selling and anyone who is willing can learn the tricks of the trade. That means it’s important to teach new team members how you do things and impart any tips for success. You can also allow older team members to share their experiences and wisdom, improving communication and team spirit in turn. 

At Commissionly, we pride ourselves on being the first cloud-based sales commission and sales compensation management web app for SMEs. For more information about our product and the benefits it brings, get in touch with us today [https://www.commissionly.io/sales-commission-dashboard/].

No matter the industry, the sales team is one of the hardest working teams within any business. Ask any salesperson what motivates them, and the answer will typically be “money”. Nobody gets into a sales role to achieve a basic salary and commission plays a huge role in ‘the win’.

Sales roles are demanding, and at times can be demotivating. Frequent rejection, the frustration of being passed from pillar to post as you navigate companies to find your buyer, having a customer on the hook and losing them at the 11^thhour. It isn’t hard to understand how many sales reps can find themselves in a slump. Here are just a few tips on how you can improve the general morale of your sales team, and as a result, see a spike in employee performance. 

1. Training

Employee training is important, especially for salespeople. Regardless of their previous background in sales, if an employee does not intimately know what they are selling they are handicapped in the process. Invest in your employees, and ensure they are as knowledgeable as they can be about the products or services being offered and the differentiating factors of the company behind them. 

2. Bonus/commission

A bonus and commission are often the key motivators for people within a sales role, as these are often a big contribution toward the monthly pay an employee will receive. Investing in a sales commission software will take the difficulty out of commission, it will automatically show each individual employee what commission they are earning, as well as show the efforts of the team as a whole. Having a system with real-time updates shows employees exactly where they are at any given time and where their peers are, which is ideal for target setting. 

3. Friendly competition

Within a sales environment, a competitive atmosphere is essential to bring out the best in your sales team. By encouraging friendly competition, whether it be with work targets or a sports sweepstakes, this will encourage the right atmosphere needed to drive up those sales numbers. By being able to track their performance and their commission targets, employees will be able to reflect more easily on what is and isn’t working for them within sales.

4. A happy workplace

Finally, making sure your employees are happy within the workplace and feel as though they are valued and appreciated will do wonders for morale, improve retention levels as well as performance.

“Creativity is often the key to devising meaningful recognition programs that have an impact on individual performance and the bottom line.”

While Commissionly is one of the few CRM systems that offer native commission software, we pay careful attention to alternative modes of motivating and compensating sales staff that personify the competitive environment in the UK, Europe and the United States, especially with some sectors reporting talent shortages.

As Accenture summarily puts it “When it comes to motivating people toward great performance, it’s not just about the paycheck.”   Many sales managers have known or suspected this for years, especially in downturned economies when the selling cycle gets longer. Some companies may uncomfortably acknowledge that the number of calls necessary to close a deal has also jumped.   For instance, it is not uncommon to require six or more calls to close a deal in some sectors.

And conversion rates—moving from the initial call to the presentation stage, and then converting proposals to sales—are trending down for some industries, while in others the uptick in the U.S. economy may be moving them in the opposite direction.   Regardless, there will come a point in every small business lifecycle where they will experience some of the pain points above, which has a dramatic effect upon sales force motivation and performance.

“That leads to a situation where you have to know more and sell harder, but where you may be less effective in your overall success rates,” said Accenture. Traditionally higher commission and compensation rates may sound like the most sensible way to keep your sales force stimulated, focused and closing deals.

However, recent research indicates that this may not be the case with your sales force quenching for support in basic areas including sales enablement and tools, reducing quote cycle times, getting better documentation, and developing a product that is differentiated and easier to sell.

Modern authors like Daniel Pink, have also found compelling case studies in the software development industry which support the arguments above noting that one CEO decided to completely eliminate sales commissions after experiencing a protracted increase in commission complexity resulting from salespeople gaming the system and management constantly attempting to plug the holes.

For instance, salespeople would take advantage of early commission schemes by pushing sales into the time period most advantageous for them, by underselling one month to show a bigger gain the following month.   Soon the compensation software consumed large amounts of internal resources as management attempted to fight back, ultimately removing their focus from product and service development.

Frustrated by the process and results, the CEO decided to investigate eliminating sales commissions altogether, receiving at first, mixed and conflicting feedback from his sales force regarding this dramatic proposal:

“When I explained it to Tom [not his real name] he said, ‘It sounds like a really good idea. But James would never like it; he’s solely motivated by money. Remove the commission and he’ll leave.’ James said, ‘Sounds great. But it will never work with Tom. Money is all that drives him.”

Thus, according to Pink, not only were commissioned sales not leading to better performance, it wasn’t even the arrangement salespeople themselves preferred

The CEO decided to remove commissions and instead pay his sales force a healthy salary, which gradually resulted in increasing sales. Of course, this new scheme did have some casualties, with two salespeople promptly leaving. However most stayed and are thriving – including Tom and James, referenced above.

“Rather than relying on carrots [sell more and you can buy the new car] and sticks [don’t sell enough and you won’t be able to feed your kids], we are compelled to make our salespeople’s work more interesting, to set better goals and encourage teamwork,” said the CEO.

The result was collaboration and commitment increased and they became agents for the customer rather than a salesperson. While this strategy may not work in all industries it is worth acknowledging the drawbacks with the age-old use of commission structures.

According to Accenture, financial compensation—though not, strictly speaking, a physiological need—is analogous to the lowest tier of needs in Maslow’s hierarchy. It is basic and important, but it touches upon only one dimension of motivation and a comparatively low-level one at that.

Royalty-free image usage information:
Goal by PlusLexia.com licensed under Creative Commons 4.0

Creating sales goals can be difficult. Ensuring your targets are realistic enough that they are achievable, while also being high enough to boost efficiency, is a tricky balance to find. 

One of the best ways to encourage employees is to ensure that any and all sales targets are relatable. If employees feel invested in their personal targets, they are far more likely to reach them. Here are a few tips on setting relatable sales goals, which are useful for all sectors and teams of any size.

1. Different people should have different targets

Setting suitable targets for each individual is an important aspect. You can base these on years of experience, previous form and other circumstances. Of course, an experienced salesperson is likely to be able to sell more than a new employee so their targets should reflect this. Personalised targets also allow for greater self-reflection if they fail to meet them. This allows them to see where they can improve in the future. 

2. Give your employees context

Targets are always more relatable if your employees know on what basis they are set. Whether targets are set in line with projected company growth or last year’s figures plus 3%, explain to your staff that they aren’t arbitrary. It also shows how their efforts contribute to the wider company goals too

3. Alter targets upon results

Target setting should be dynamic. If an employee consistently achieves their target, then it’s worth considering setting them a higher target to keep them motivated. If an employee falls behind, then discuss reducing their target; it may make it more realistic and help them stay engaged. It’s important to note targets should still be a slight stretch for employees so they don’t become complacent. 

At Commissionly, we pride ourselves on being the first cloud-based sales commission and sales compensation management web app. We are 100% focused on SMEs. For more information about how we can help your business, contact us today [https://www.commissionly.io/contact-us/].