by Rafael Echavaria | May 18, 2026 | Sales targets
Nearly half a year. That is how long your new sales hires sit on the bench before they start pulling their weight. The average ramp-up time for Software as a Service (SaaS) companies has ballooned to 5.7 months in 2025. For most organizations, the problem is not that...
by Rafael Echavaria | May 13, 2026 | Sales targets
When 43% quota attainment is the industry average, something is fundamentally broken. And yet, most sales organizations still treat quota adjustments like a taboo topic, something whispered about in hallway conversations but rarely written into a real strategy. That...
by Rafael Echavaria | May 13, 2026 | sales goals, Sales targets
Here’s a number that should concern every sales leader: as of the fourth quarter of 2024, the average quota attainment across the industry sat at just 43.14 percent. That means more than half of your sales team is missing their number every single quarter. The...
by Rafael Echavaria | May 12, 2026 | Sales targets
Here’s a number that should keep every sales leader up at night: 73 percent of sales reps miss their quotas. That’s not a rounding error. That’s nearly three out of every four reps falling short of the targets your organization set for them. And...
by Rafael Echavaria | May 12, 2026 | Sales targets
Here’s a number that should keep every sales leader up at night: as of Q4 2024, the average quota attainment across sales organizations sat at just 43%. That means more than half of your reps are missing their targets, and the problem isn’t getting better....
by Rafael Echavaria | May 1, 2026 | Sales targets
Every sales rep knows the feeling: a new quarter begins, a number lands in your inbox, and the clock starts ticking. But here’s the uncomfortable truth about that number. According to research from Spotio, a third of teams report that fewer than 70% of their...
