by Rafael Echavaria | May 14, 2026 | sales goals
In Q4 2024, average global quota attainment stood at 43%. This shows consistent underperformance across software as a service (SaaS) sales teams. More than half of your sales organization is missing their number. The instinct is to point fingers at rep performance....
by Rafael Echavaria | May 13, 2026 | sales goals, Sales targets
Here’s a number that should concern every sales leader: as of the fourth quarter of 2024, the average quota attainment across the industry sat at just 43.14 percent. That means more than half of your sales team is missing their number every single quarter. The...
by Rafael Echavaria | May 1, 2026 | Compensation, sales goals
Your compensation plan is quietly running the show. Every deal your reps prioritize, every account they chase, every late-night push to close before quarter-end traces back to one thing: how you pay them. A sales compensation plan isn’t just a payment schedule...
by Rafael Echavaria | Apr 29, 2026 | sales goals, Sales targets
Only 47% average attainment. That’s the number staring back at sales leaders right now, with a mere 28% of reps hitting their full annual number. Despite record investments in sales technology, enablement programs, and hiring top talent, more than half of every...
by Patrick McCarthy | Jun 3, 2020 | sales goals, Sales targets
Often, companies will have informal targets that they want from their salesforce, or may even not give their employees specific goals to reach when they’re pitching products to the wider public. However, this can leave your company vulnerable to falling below its...
by Patrick McCarthy | May 22, 2020 | sales goals, Sales targets
Some industries are more suited to a steady stream of sales than others. While some businesses are seasonal, others are evergreen. Those that cannot rely on a constant flow of customers 12 months of the year are forced to get creative when figuring out how to hit...
