When it comes to making sales performance goals, staff need every advantage. While phoning endless leads, whether they’re hot or cold, is the traditional route, it doesn’t always yield the best results. It can also be very stressful.
Modern technology can come to the rescue. For managers, there is excellent commission software, and for salespeople, there are new ways to generate leads and build strong connections that can reduce the sales process and improve conversions.
So, in what ways can modern technology be used to help staff meet sales performance goals? Here are three ways.
LinkedIn is a very common way that sales people can actually find leads online. The social media channel has a lot of important information on it that can help identify and communicate with social media users who are decision-makers within their businesses or homes.
Just a few minutes a day and salespeople can connect with dozens of people and communicate with them quickly. Salespeople can prepare three or four standard messages they can use to introduce themselves and the services offered. These can be used to start conversations.
Research has shown that blogging can result in higher lead generation (up to 67% more leads than not blogging). And sales people can get involved. If they write just one blog post per week, they can get traffic to the company website. At the end of the blog post, they should include their contact information. And then, when people contact them, they can initiate the sales process.
Alternatively, salespeople can subscribe readers to an email list they can use to start the process of selling to them.
It should be noted that the more times that a company blogs, the more sales they’re likely to get. To get the best results, businesses should be blogging at least every other day. But, if there are multiple sales people within a company, this can be easily achieved.
People love quizzes and salespeople can use quiz technology to find out more about prospects and collect contact information. Quizzes can be developed for free using website software and other apps.
At the end of the quizzes, the contact details can be collected and the salesperson can then speak to the person.
By using the above three options, salespeople can quickly find more leads, with more information about the contact than is possible through cold calling or using an old database. Then, using this information, salespeople are more likely to meet sales performance goals.