Setting realistic and relatable sales goals can be difficult. Especially since they are key to keeping sales staff motivated. But successful sales goals also keep your business strong, keep investors happy, and make team leaders proud of their team. 

At Commissionly, we know how to create realistic targets and have put together a list of the most common mistakes to avoid.

1. Not understanding what is realistic for your team

If a small proportion of your team misses their goal on a regular basis, then the problem is likely to lie with their techniques. However, if the majority of team members are failing, then it’s likely the problem is with the targets themselves. Start by defining what is realistic for your company and then create sales goals in line with this. Remember, targets should be manageable and achievable.

2. Ignoring market potential

Every market and industry is different so setting the best goals for your business relies on following current market trends. Are you entering a previously untapped market or promoting a new product that fills a gap? Then aggressive sales goals may help you to establish your brand before competitors catch up. 

3. Failing to train team members in sales

You wouldn’t expect someone who hasn’t learned how to drive to be a chauffeur. Thus, you can’t expect new sales staff to exceed their targets immediately. There is an art to selling and anyone who is willing can learn the tricks of the trade. That means it’s important to teach new team members how you do things and impart any tips for success. You can also allow older team members to share their experiences and wisdom, improving communication and team spirit in turn. 

At Commissionly, we pride ourselves on being the first cloud-based sales commission and sales compensation management web app for SMEs. For more information about our product and the benefits it brings, get in touch with us today [].