What is realistic when it comes to creating sales goals?

Sue SundstromSales ManagementLeave a Comment

When it comes to the time to create sales goals, you will want to make sure you’re giving your sales team something inspiring.

A challenge offers them something to strive for and can improve results, but when something is too hard or seems impossible to achieve, it can have the opposite impact and can lessen results compared to what they could have been should you have aimed slightly lower.

The question is, how can you tell if a goal is realistic? Here are some of the ways you can determine whether your sales goals are correctly set :

1. Every salesperson misses the sales goals

One of the first things you need to look at is the statistics across the sales team. If you have 10% or 20% of your sales team missing their monthly or annual target, then those particular employees need help. However, if the majority of your team are missing targets, then there is something wrong with the goals that are being set for them.

This is where sales goals software can help. It can track records of staff and display who is meeting targets and who is not. If you’re noticing that more than a third of your staff aren’t meeting targets, you might need to reconsider reestablishing your sales goals.

2. Time of the year

Good sales performance software can also help you determine past performance and trends, which can help you make more realistic sales goals. Therefore, targets can be set based not just on the performance of the employee, but also on the expected market for the time of the year.

For instance, you might make great sales in July, but in August, that may not be the case. August could be a historically low period for you, and only by checking with your sales performance management software can you see that this is a trend during that time of year. By incorporating trends into the creation of your targets, you can be more realistic in setting goals.

3. Consider lead times

At the same time as considering the time of year, you also need to consider lead times for sales. Processes can be quite long, and if a sales team are running low on leads, they need time to build them back up. If there is no-one in the sales pipeline, then you aren’t going to get any sales.

This can be a particular problem if there is poor management by salespeople in the whole process.

Perhaps they focus on the close rather than the rest of the sales process. Therefore, ask your sales team how many leads they have in the pipeline and at what stage they are at. Thenyou can create sales goals based on current information. You can always tell salespeople they need to improve on their lead development and set those as targets as well, to build up sales over the longer period.

Using these three tips, you can create more realistic sales goals. If you create better sales goals, you will motivate your sales team and see better sales performance.

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