When it comes to sales performance management, you need to be holding regular meetings with your sales team. It helps you to identify when there are problems with your sales team and guide them to meet their sales goals more effectively.

However, meetings often have a reputation for being a waste of time. Normally this is because they aren’t properly managed. Yet they have the potential to really help your sales team. So, here are some tips to make your sales meetings more effective and to help staff make their sales performance goals:

1. Use data to back up claims

When in a meeting, you need to use real data to highlight points. This is where sales commission software can be really helpful. Good software will highlight how much your staff have earned and what they need to do to meet sales targets.

When people can see their performance in numbers, it can help them to identify the need to change their habits/working efforts to succeed.

2. Have a plan for the meeting

When you create sales goals, you often have a plan of how your staff can achieve it. The same is true for meetings. When you have a set plan for the meeting, including what you want to bring up and what actions you want to happen afterwards, you’ll find the meetings will be more productive.

Another way to improve meeting productivity is to share the details of what you want to go through at the meeting before the start. This can be done via email and allows staff to prepare their responses.

3. Ensure meetings are two-way conversations

When one person is talking all the time in a meeting, those listening can often become distracted. This can harm the uptake of what you’re saying and therefore the meeting time is wasted. Instead, make the meeting a time for constructive conversation that goes both ways.

Two-way conversations are a great way for your staff to see meetings as a valuable aspect of their work that improves their work.


Meetings are an important aspect of communicating to staff and help make sales targets. They are complicated to run, but with the right mindset from you and your team, you can ensure they’re a productive part of your working week.