Creating sales goals isn’t always an easy process, and anyone who thinks it is is probably doing something wrong. Although businesses do their best, sometimes their targets just don’t match up with reality. To avoid these common mistakes here are some tips on creating sales goals:-
Not consulting stakeholders
A big mistake is giving the job of creating sales goals to one person and expecting them to complete it in isolation without consulting with other stakeholders. It’s important to find out how the needs of customers will impact your sales in the coming months, while also maintaining an awareness of the competition and the way their plans and marketing could impact you. Sales goal setting is a team effort, so make sure you have everyone pitch in.
Looking backwards instead of forwards
Although the sales history of your company can shed valuable insight into future trends, it’s important to be focussed on forecasting rather than reporting on what’s already happened. When it comes to sales goals, they need to be firmly grounded in where you’re going, not where you’ve already been.
Not giving employees an incentive to work harder
Your sales staff thrive on the commission you give them, the promise of earning more driving them to do a better job and earn more money for your business. However, by promising all your staff an increase in salary every year regardless of your financial situation, they may lose some of that enthusiasm. This could skew your sales targets, as your top performers may not perform quite as well. Make sure you reassess any commission or pay increases each time you set new goals and base them upon the current financial climate.
No room for flexibility
You might think that setting a goal and sticking to it is a good thing, but extreme rigidity actually limits you. You need to make sure your goals remain achievable and adapt as you realise which targets you’ll be able to meet and which you won’t. There’s no sense striving for a goal just because you set it at the beginning of the year if there are other areas that could benefit more from your time and energy.