When it comes to sales and business, negotiating better commission deals is not just a chore but what holds your business together. It’s the ability to secure favourable terms that will push you further to overall success. In this third article of our “Mastering Your Commission Management” series, we will talk about strategies and tactics to help you negotiate better commission deals.


Understanding Your Value Proposition

Negotiate Value

Before you can negotiate effectively, it’s important to understand your value proposition. What skills, experience, or resources do you bring to the table? How do these skills benefit the company you’re negotiating with? By clearly voicing your value proposition, you can show why you deserve better commission terms.

Understanding the value you bring allows you to align your negotiation points with the interests of the other party. When both parties see the mutual benefits of a deal, it becomes easier to reach a favourable agreement. Remember, negotiation is not about getting the upper hand; it’s about finding a win-win solution.


Research and Preparation

Negotiation Research and Preparation

Successful negotiation is built on research and preparation. Before any negotiation, take the time to gather information about the company, its competitors, and the industry as a whole. What are the market trends? What challenges is the company facing? Armed with this knowledge, you can use your negotiation strategy to address the specific needs and concerns of the other party.

It is essential to prepare your talking points and anticipate potential objections. What are the strengths you are offering? How will you contribute to the company’s success? By being prepared to address these questions, you can instil confidence in the other party and increase your leverage during the negotiation process.


Setting Clear Objectives

Setting Clear Objectives

One of the most important parts of negotiation is setting clear objectives. What are you hoping to achieve through this negotiation? By defining your goals upfront, you can focus your efforts on achieving the outcomes that matter most to you.

Setting clear objectives allows you to measure the success of the negotiation. If you walk away from the table having achieved your goals, you can consider the negotiation a success, regardless of the specific terms agreed upon. However, it’s important to remain flexible and open to compromise to ensure a mutually beneficial outcome.


Building Rapport and Trust

Building Rapport and Trust

Negotiation is not just about numbers and terms; it’s also about building rapport and trust with the other party. Establishing a positive relationship from the this can pave the way for a more productive negotiation process. Take the time to listen actively to the other party’s concerns and perspectives, and demonstrate understanding.

Also be transparent and honest in your communications. Trust is the foundation of any successful negotiation, and being upfront about your intentions and expectations can help create trust between both parties. Remember, people are more likely to agree to a deal when they trust the person they’re negotiating with.


Leveraging Timing and Context

Timing and Context

Timing can also play a crucial role in negotiation success. Pay attention to the main factors such as market conditions, company performance, and industry trends. Is the company experiencing rapid growth, or are they facing challenges that may make them more willing to negotiate? By understanding the broader context, you can leverage timing to your advantage and negotiate better terms.


Framing Your Proposal

Framing Your Proposal

How you frame your proposal can really impact its effectiveness. Instead of focusing solely on what you stand to gain, prove the value proposition for the other party. How will agreeing to your terms benefit them? Will it help increase revenue, improve customer satisfaction, or drive business growth?

Always present multiple options or alternatives to demonstrate flexibility and willingness to compromise. By framing your proposal in a way that highlights the benefits and addresses the concerns of the other party, you can increase the likelihood of reaching a good agreement.


Handling Objections and Pushback

Negotiation Objections and Pushback

You will encounter objections and pushback during the negotiation process. Instead of viewing objections as roadblocks, see them as opportunities to further clarify your position and address any concerns the other party may have. Listen closely to their objections, and respond calmly and confidently with evidence to support your arguments.

Be prepared to negotiate on multiple fronts. If the other party is unwilling to agree on certain terms, explore other options that may still meet your objectives. Remember, negotiation is about finding common ground and reaching a mutually acceptable agreement.


Knowing When to Walk Away

Walking Away from the Negotiation

Finally, it is good to know when to walk away from a negotiation. If the other party is unwilling to meet your minimum requirements or if the terms offered are not in your best interest, it may be time to reconsider your options. Walking away from a negotiation can be a difficult decision, but sometimes it’s necessary to protect your interests.

Before walking away, however, consider whether there are any remaining opportunities for compromise or alternative solutions. Is there room for further negotiation? By carefully weighing your options and considering the long-term, you can make an informed decision about whether to continue or end the negotiation.


Negotiating better commission deals is a vital skill for sales professionals. By understanding these steps you can increase your chances of securing favourable terms and achieving your goals. Remember, negotiation is not about winning at all costs; it’s about finding mutually beneficial solutions that satisfy the needs and interests of both parties. So go forth, armed with these strategies and tactics, and negotiate with confidence.