5 steps to sales performance management success

Sue SundstromSales ManagementLeave a Comment

Are you keen to boost the effectiveness of your sales team by taking the sales performance management route? Then having an effective approach to help you get there is key. With the right approach, individuals will be able to work towards achieving your organisation’s goals and objectives.

Some success factors for sales performance management are:

Regular feedback

Both managers and employees require regular feedback, for instance, conversations about their performance and development. Feedback should highlight areas in which they excel and areas where more effort is required. This helps in supporting continuous learning in the workplace. Meetings should also be fairly balanced, rather than purely criticising employees. Focus on acknowledging their strengths to make them feel more valued and appreciated.

Altering the conversation

Most sales reviews are centred on forecasts and day to day performance. These short term interventions alone are not enough to improve performance. More emphasis should be placed on improving individuals’ skills and abilities through constant training and coaching. Listening to what employees have to say and providing constructive criticism also helps them perform their job more successfully.

Having appropriate goals to reflect the changing business environment

Sales environments are dynamic. As such, there is a constant need to adapt to the changing circumstances. For instance, acquiring a new product will attract new competitors. Consequently, a new strategic plan has to be in place. Every person should know how they fit into the new business landscape. Individual expectations should be constantly reviewed and communicated as and when necessary.

Goal transparency

Effective sales performance management should focus on the different dynamics of a team. A performing team is the sum total of its individual members. With well-aligned goals, it will be easy for each team member to understand how they can help one another better. Sharing ideals and feedback in a team (not just in a management team) makes for a more collaborative and inclusive environment for the whole team to succeed.

Productive reviews require preparation

Performance discussions are only productive when both parties prepare well. For employers, performance appraisals present the perfect opportunity to listen to employees. They should be allowed to voice their concerns and point out specific areas where they require more support say, for example, through special training.

Are you ready to take your organisation to the next level? Start by mapping your sales enablement journey. Always remember that organisations that implement effective sales performance management elevate themselves above their competitors.

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