The summer holidays are here and many businesses are thinking about how to meet sales performance goals when all their customers are away enjoying their time off. An important thing to remember is that you’re not alone, your competition is probably feeling the pressure too and will be working hard to devise strategies to make it over the sales line this summer. How can I boost sales quickly? Families may love everything that comes with the summer, but small business owners are always big fans. As the sales slump begins to set in, here are some ideas you can try to give your sales a little boost:
* Hold a social media contest to increase engagement.
* Create deals that add value, rather than cutting your prices.
* Take advantage of seasonal marketing opportunities.
* Try a new item.
Partner up with another like-minded brand or business to offer something different.
What should salespeople do while customers are on holiday?
If you have a season-dependent business, it may be a good idea to give your team a break while the customers are away, rather than pushing them harder to meet targets. Use the workforce that stays behind to focus on improving your products and services in order to prepare for a big push after the summer holidays.
If you have a product that people are going to need after the summer holidays, let’s say back to school necessities, you should work hard to get sales before the holidays start and certainly t-them up the final two weeks of the summer.
Planning to avoid a sales drop
In the lead-up to the summer, you should examine the factors that impact your company’s sales. This includes:
The countries you work with
* The countries you work with
* When their peak summer leave season begins
* The geographic diversity of clients
Finally, people don’t all go away at the same time, and you can focus your marketing and communications at different audiences at different times to win more sales from your efforts. Starting early, developing quality marketing content that can help you reach targeted clients at the right time will give you an edge.